About the Dealership

we are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

About Gary Barbera’s on the Boulevard & their Barbera Cares Programs
Our Mission: “To Provide our Guests with the Ultimate Shopping, Buying, Service, and Ownership Experience that
consistently Satisfies each Individual’s Needs & Exceeds their Expectations in a Comfortable, Supportive Environment.”
Guests Come where they are Invited and Stay where they are Well-Treated
In 1989, Gary Barbera opened Dodgeland, as he christened it, in “Beautiful” Roxborough. Big brother Gene joined his side
after selling his vehicle detailing shop, The Last Detail; a pioneer utilizing Q-tips for that perfect finishing touch. Gary
expanded to his hometown Northeast Philly roots in ‘96 opening Gary Barbera’s Chryslerland and Jeepland. In 2007 it was
only natural to marry the Dodge & Ram Brands with Chrysler and Jeep- All Brands under one roof, 1000 Vehicles – 1 Location.
The iconic dealership with the infamous “Car on the Roof” at the Big corner of Borbeck and the Boulevard in Great Northeast
Philadelphia, is located just a mile from where the Barbera Family was born and raised- Home Sweet Home! Where we live,
work, and enjoy the scenery. 3 Decades of Family Ownership & On-Site Operation anchored by the Foundation of Family
Values, the Barbera Culture of Guest Hospitality, and enhancing local communities with their Barbera Cares Programs. The
Barbera Brand is benchmarked by Industry Leaders and Associates as Premiere Innovators in the Automotive Sector and
beyond. Gary Barbera’s on the Boulevard an iconic Philadelphia Brand with a much-loved Mascot, the Barbera Bear© and
an unforgettable slogan…. Is Barbera the Best? Boy I Guess©
-Philadelphia’s #1 FCA Dodge, Chrysler, Ram, Jeep, CPOV Dealership – 1,000 Vehicles, 1 Location
-J.D. Power Certified FCA Customer First Award for Excellence
-The Philadelphia Inquirer Family Owned Business Award for Charitable Contributions
-The Lenfest Institute Award for Corporate Philanthropy / Rendell Center for Citizenship
Barbera Culture:
It is our Barbera Culture to provide a safe, hospitality-centric environment with an engaging individualized guest experience.
We hire nice people and train the talent. We are honored to say that our extensive client portfolio is life-long, multigenerational
repeat clients who are Barbera Brand loyal; purchasing many vehicles, choosing our service and parts centers,
and best of all – confidently refer their friends and family. Referrals are the highest compliment one can give a business.
Each of us are grateful for and respect our guests’ and clients’ time and trust.
Daily Vision:
C. V. S. – Convenience, Value, & Speed. We are technologically Forward-Thinking while never losing focus of the face to
face Guest Hospitality Experience. We are all Brand Ambassadors of Gary Barbera’s on the Boulevard and Concierges for
our Guests. Our Boss is and will always be the Client. We are in the Hospitality Business first and then we focus on the
automotive retail space with our inspiration from outside the automotive industry.
Barbera Cares Programs and the Barbera Bear:
Gary Barbera’s on the Boulevard is enhanced by our 3 Decades of Barbera Cares Programs of community service and
philanthropy and our famous Barbera Bear. We are passionate about our Hometown Heroes who we feature on our
Environmentally Friendly Green UP & Clean UP Solar Powered Recycling Kiosks- SRK’s. Our PSA’s focus on Distracted Driving
Don’t Text and Drive Displays and Keeping the Boulevard Safe Collaborations, Philabundance, AACR- American Association
for Cancer Research, Roxborough and NE Family YMCA’s. 1000’s of Book Bags, Turkeys, Food Boxes, Laptops and Winter
Coats have been hand delivered to underserved neighborhoods like Strawberry Mansion. Proud Inaugural partner of
Governor Edward G. Rendell’s Adopt-A-Highway state wide clean up initiative from the ground up and we champion Philly’s
finest and our Veteran’s for their service and sacrifice. The Barbera Bear is EVERYWHERE! Representing our Barbera Brands
leading parades, bringing smiles for miles on the faces of children and entertaining while contributing to our communities.
Philly Stars Drive Barbera Cars:
Gary Barbera’s on the Boulevard is where Philly Stars buy their Cars. It all began with Jerry Blavat, Jim McMahon and
Doug Pederson as a young Quarterback in the 90’s with Andy Reid and countless rookies and many stars in between.
To Give Clients MORE of WHAT they WANT & LESS of WHAT they DON’T WANT
Learn More about Barbera Brands
www.garybarberacares.org www.barberasautoland.com www.barberabear.com